The Puffin Picture Books were launched in 1940 by Allen Lane of Penguin Books under the editorship of Noel Carrington. They are characterised by the innovative use of lithography and autolithography and were printed at Cowells of Ipswich and The Curwen Press.
The series published over 100 titles including cut-out books, and press-out books, such as Noah's Ark, as well as branching out into books for a younger age range, the Baby Puffin Books.